The Challenge
Unlike the old days, the internet is the major source of information modern consumers can depend on to make many decisions in their day-to-day lives. No matter how complex the buying process or how specialized the market, consumers are not likely to overlook the internet when it comes to collecting data or information.
The problem with TUF-BAR (previously known as BP Composites) was that they never thought of promoting themselves with online consumers, and so they didn't have a good-looking website, a good online presence, nor did they have any online marketing campaigns deployed to engage people, with the potential to become their future customers. Not good.
After a thorough analysis of their situation, we thought it necessary to re-brand TUF-BAR and build them a fresh website, to give TUF-BAR a more professional touch and feel. Having that done, it was also necessary to develop a focused, actionable, and tailor-made marketing strategy to generate relevant traffic to the website and improve their sales and bottom line.
